Your Trusted Presence in the North American Travel Market
Expanding into a new market requires more than visibility. It takes local knowledge, trusted relationships, and the right person representing your brand.
I’m Nadia Yacoub, a Montréal-based travel trade representative and business development partner helping international tourism brands connect with travel advisors, tour operators, corporate buyers, and industry decision-makers across Canada and North America.
From trade shows and sales meetings to destination promotion, marketing initiatives, and ongoing brand representation, I become your professional presence on the ground — connecting your business with the people and opportunities that matter.
Project Goals & Expectation
YOUR BRAND. MY CONNECTIONS.
Expanding your tourism business into the North American market shouldn’t require the cost and complexity of establishing a local office. With Nadia Yacoub as your dedicated travel trade representative, you gain a trusted professional presence, direct access to industry connections, and personalized support to introduce your brand to the right buyers.
From building relationships with travel advisors and tour operators to representing your business at industry events, Nadia helps strengthen your brand’s visibility, develop commercial opportunities, and maintain meaningful connections in the market. Your business stays focused on delivering exceptional experiences while Nadia helps open doors to new opportunities.
Your Local Partner. Your Global Ambitions.
Your next business opportunity could be one conversation away.
You don’t need to be physically present at every industry event or business meeting to make your brand stand out. With a dedicated representative who understands
Representation That Moves Your Brand Forward
From your first introduction to ongoing industry relationships, I provide practical, personalized representation designed to build awareness, open conversations and support long-term business development.
Sales Representation & Business Development
Connect with travel advisors, agencies, tour operators, wholesalers, consortia and corporate travel buyers. I support prospect outreach, sales appointments, product presentations, lead qualification and relationship follow-up.
Trade Shows & Industry Events
Give your brand a professional presence at tourism exhibitions, networking events, workshops and conferences. Support can include appointment scheduling, on-site representation, buyer meetings and post-event follow-up.
Travel Advisor Training
Help travel professionals understand and confidently recommend your products through in-person presentations, webinars, destination updates, product launches and tailored educational sessions.
Destination & Brand Promotion
Communicate what makes your destination, hotel or travel experience distinctive. I support trade-focused campaigns, brand presentations, partner communications and selected PR or promotional initiatives.
Roadshows, FAM Trips & Site Inspections
Coordinate targeted sales visits, familiarization experiences, property inspections and industry missions that bring qualified partners closer to your product and strengthen their knowledge.
Market Insights & Follow-Up
Stay informed with buyer feedback, market observations, prospect tracking and activity summaries. Representation can be shaped around your priorities, target segments and available resources.
One Market. Many Travel Brands.
Whether you’re an established destination or an independent supplier entering a new market, your story deserves to reach the right travel professionals.
- Hotels, resorts, boutique properties & private villas
- Tourism boards & destination organizations
- Destination management companies (DMCs) & tour operators
- Airlines, private aviation & charter providers
- Ocean cruises, river cruises & yacht operators
- Attractions, venues, experiences & travel services
Personal Representation. Clear Priorities.
Every partnership begins with understanding your brand, your ideal buyers and what success should look like for your business.
Discover
We discuss your products, positioning, target markets and commercial objectives.
Plan
We define the right activities, contacts, events and level of representation.
Connect
I represent your brand, introduce your offering and nurture relevant industry relationships.
Follow Through
We review activity, feedback, opportunities and next steps together.
“A meaningful market presence is built through conversations, consistency and relationships — not simply a name on an exhibitor list.”
Before We Begin
Have a different question? I’d be happy to discuss your business and the kind of support you’re looking for.
Do I need a Canadian office to work with you?
No. Representation can provide an on-the-ground professional presence without establishing your own local office. The scope of work is agreed based on your business needs.
Can I hire you for just one trade show?
Yes. Event-based support can be arranged for individual exhibitions, conferences, workshops and other travel industry gatherings, subject to availability and agreed scope.
Do you work with smaller or independent travel brands?
Absolutely. Independent hotels, boutique properties, specialized DMCs and emerging tourism brands can benefit from a focused, flexible approach to market development.
What markets and languages can you support?
My primary focus is Canada, with broader North American opportunities discussed according to each project. I communicate in English, French, Arabic and Spanish.
How are services and fees structured?
Services are tailored to the engagement — ongoing, event-based or project-based. Deliverables, travel requirements, reporting and fees are discussed before work begins.
Your Next Connection Starts Here.
Looking for a trusted representative to introduce your travel brand, develop industry relationships or support your next event? Let’s discuss your goals.
